Google Ads Management
Drive qualified leads with strategic Google Ads campaigns that deliver measurable ROI
Immediate Visibility, Qualified Leads
While Local SEO builds long-term authority, Google Ads puts you at the top of search results immediately. Perfect for launching new services, seasonal promotions, or capturing high-intent customers ready to buy. Combine with Meta advertising for maximum reach.
Our Google Ads Approach
Strategic Targeting
Reach the right customers at the right time with precision targeting based on keywords, location, demographics, and user intent.
- • High-intent keyword targeting
- • Geographic targeting
- • Audience segmentation
- • Device-specific optimization
Budget Optimization
Get the most from every dollar with strategic bid management, continuous testing, and focus on high-converting keywords and audiences.
- • Smart bidding strategies
- • Cost-per-acquisition optimization
- • Negative keyword management
- • Budget allocation strategies
Conversion Tracking
Track every click, call, and conversion to understand exactly what's working and improve maximum return on ad spend.
- • Call tracking integration
- • Form submission tracking
- • Revenue attribution
- • ROI measurement
Ongoing Optimization
Continuous testing, analysis, and refinement to improve performance and lower costs over time.
- • A/B testing of ad copy
- • Landing page improvements
- • Quality Score improvement
- • Performance monitoring
Campaign Types We Manage
Search Campaigns
Text ads that appear when customers search for your services on Google. Perfect for capturing high-intent leads actively looking for what you offer.
Local Service Ads
Premium placement at the top of search results with the Google Guarantee badge. Ideal for service businesses looking to build trust.
Display Campaigns
Visual banner ads across Google's network to build brand awareness and retarget previous website visitors.
Remarketing Campaigns
Target people who've visited your website but haven't converted yet, keeping your business top-of-mind.
Frequently Asked Questions
How much should home service businesses spend on Google Ads?
Budget depends on your market, competition, and goals. Most successful HVAC, plumbing, and electrical contractors start with $1,500-$5,000/month. We optimize for cost-per-lead rather than clicks, ensuring you get the best ROI regardless of budget size.
What's the difference between Google Ads and Local Service Ads?
Google Ads appear throughout search results and display networks based on keywords. Local Service Ads (LSAs) appear at the very top with a 'Google Guaranteed' badge and you only pay per lead, not per click. We recommend LSAs for most home service businesses as a starting point.
How quickly can I expect leads from Google Ads?
Unlike SEO which takes months, Google Ads can generate leads immediately - often within the first week. We typically see campaigns fully optimized within 30-60 days as we gather data and refine targeting for your specific market.
Why do I need an agency for Google Ads instead of doing it myself?
Google Ads has a steep learning curve and wasted spend is common for beginners. Our expertise in home service advertising means we know which keywords convert, how to write compelling ad copy, and how to optimize campaigns - saving you money while generating more leads.
Can Google Ads work alongside my SEO efforts?
Absolutely. Google Ads provides immediate visibility while SEO builds long-term organic presence. Many of our clients use Google Ads to fill gaps while their Local SEO ranking improves, then scale back ad spend as organic traffic increases.
Ready to Get More Leads with Google Ads?
Let's build a custom Google Ads strategy that delivers qualified leads and measurable results. Our lead automation systems ensure you capture every opportunity.