Simple pricing. Real ranking.

    Local SEO Pricing for Contractors

    Here is how the work stacks up. The Mirror Strategy site is the install, the foundation everything downstream runs on. Performance Maintenance keeps it maintained, dialed in and verified everywhere. High-Performance Local SEO is where most shops start. $1,497 a month is the typical entry point. Only extremely packed markets move toward $3,497. That is where we light a fire, make real moves, and position you as the clear leader in your local space. You don't have to figure out which plan you need before you call. We run your readings first. Then we decide together, and sometimes the honest answer is the smaller number.

    Website Only

    $297/ month

    The Mirror Strategy build, the install, the foundation everything else runs on. $297 a month, lease to own. That covers management and the build. Once it is paid off it drops to $97 a month for management. Or buy it outright at $500 for the homepage and $200 per additional page. Most sites land at 20 to 40 pages. You own the site either way.

    Website Only is not territory exclusive. Territory exclusivity kicks in when you move to Performance Maintenance or High-Performance Local SEO.
    • SEO website on our Mirror Strategy framework
    • On-page SEO, schema, NAP wired to your GBP
    • Service pages built for local intent
    • $297/month lease-to-own, drops to $97/month once paid off
    Baseline

    Performance Maintenance

    $697/ month

    This is the baseline every business should be running, period. GBP dialed in and kept dialed, citations built and aligned, reviews answered, the business verified findable everywhere including AI search. In a lot of markets, especially rural ones, this is all you'll ever need. It is also the right move after High-Performance Local SEO has pushed your rankings as far as Google will allow and you just need to hold what you have earned. Or $6,970/year, the annual plan includes the base Mirror Strategy website build (typically 20 to 40 pages, valued at $4,300 to $8,300 at standard page rates). Month-to-month available; add a paid website build or lease-to-own.

    One shop per service area. Once your territory is claimed, we will not work with a direct competitor inside it.
    • Google Business Profile optimization
    • Reviews + reputation management
    • Citations + NAP consistency
    • Site indexing + technical monitoring
    • Free 20–40 page Mirror Strategy website on the annual plan
    Most shops start here

    High-Performance Local SEO

    $1,497 – $3,497/ month

    This is where most shops start. $1,497 a month is the typical entry point for the full system: everything in Performance Maintenance, plus market-specific strategy, continuous silo build-out, and monthly grid readings against the baseline, reviewed together. Only extremely packed markets move toward $3,497. This is where we light a fire, make real moves, and position you as the clear leader in your local space. Website free with a 6 or 12 month trial (base 20 to 40 page Mirror Strategy build, valued at $4,300 to $8,300). Month-to-month available; add a paid website build or lease-to-own.

    Territory exclusive: one shop per service area. If another shop locks it first, we cannot take you on.
    • Everything in Performance Maintenance
    • Market-specific keyword + territory strategy
    • Continuous on-page + silo build-out
    • Aggressive review velocity
    • Monthly grid readings against the baseline, reviewed together

    How the website works

    Lease-to-own - $297/month

    $297 a month, lease to own. That covers management and the build. Once the build is paid off it drops to $97 a month for management. No SEO package required. You own the site either way.

    Website on a trial or annual plan

    Performance Maintenance on the $6,970 annual plan, or High-Performance Local SEO on a 6 or 12 month trial, includes the base 20 to 40 page Mirror Strategy website build. Prove the work first, then commit. Most shops start with High-Performance Local SEO because that is where we can light a fire and make real moves in your market.

    Buy the build

    Prefer to own it day one? Buy the Mirror Strategy website up front, $500 for the homepage and $200 per additional page, and pair it with any Local SEO plan.

    Territory exclusivity

    Territory exclusivity applies to our Performance Maintenance and High-Performance Local SEO plans only. Website Only builds are not territory locked. Once you are on an SEO plan and your territory is locked in, we will not take on a direct competitor inside your immediate service area. If another shop claims it first, we cannot take you on. Book a strategy session now to confirm your area is still open.

    No long-term contracts on month-to-month plans. Cancel anytime.

    Want the full breakdown of how HVAC SEO is priced? Read the pricing guide.

    Territory exclusivity FAQ

    Your immediate service area - the city or metro where you actually dispatch technicians and want to rank in the Google Map Pack. We do not lock entire states or regions, because that would block shops we could otherwise help. The boundary is confirmed together on the strategy session before any agreement is signed.

    Book a strategy session. We check your market against current client territories in real time and tell you before you sign anything. Territories are first come, first served, so availability can change between today and your call.

    We cannot take you on as a direct competitor inside that same immediate service area. You can choose a nearby open territory, join our waitlist in case the lock is released, or request a referral to a trusted partner who can serve your market.

    Ready to take your readings?

    30 minutes. We look at your readings, your market, and your competition, and decide together what fits. Sometimes the answer is the smaller plan. Sometimes it's no plan yet.