TikTok & Snapchat Advertising
Reach younger audiences and tap into viral potential with short-form video advertising
The Next Generation of Advertising
TikTok and Snapchat aren't just for entertainment. They're powerful advertising platforms with highly engaged audiences. Perfect for service businesses looking to reach younger homeowners, build brand awareness, and showcase your work in creative, engaging ways. For broader reach, consider pairing with Meta advertising or Google Ads.
Why Advertise on TikTok & Snapchat?
Short-Form Video Power
Capture attention with engaging, bite-sized video content that showcases your services, before-and-afters, and customer testimonials.
- • 15-60 second video ads
- • Vertical, mobile-first format
- • Creative storytelling opportunities
- • Authentic, engaging content
Viral Potential
TikTok's algorithm can take your content from hundreds to millions of views, giving small businesses massive exposure opportunities.
- • Algorithm-driven discovery
- • Organic reach potential
- • Trending content opportunities
- • Hashtag challenges
Younger Demographics
Reach Gen Z and Millennial homeowners (the next generation of service customers) where they spend their time.
- • 18-34 year old focus
- • First-time homeowners
- • DIY enthusiasts
- • Highly engaged audiences
Cost-Effective Reach
Lower competition and costs compared to traditional platforms, making it easier to achieve strong ROI with smaller budgets.
- • Lower cost per impression
- • Efficient lead generation
- • Flexible budget options
- • High engagement rates
Platform Comparison
TikTok Advertising
Perfect for showcasing transformations, educational content, and building brand personality through entertaining, authentic videos.
Snapchat Advertising
Ideal for reaching millennials with location-based targeting, augmented reality experiences, and time-sensitive offers.
What We Create
Before & After Videos
Showcase transformations that demonstrate your expertise and results
Educational Content
Quick tips and how-tos that establish your authority
Behind-the-Scenes
Give customers a look at your process and team
Customer Testimonials
Real customers sharing their experiences
Trend Participation
Use trending sounds and formats for maximum reach
Promotional Campaigns
Special offers and seasonal promotions
Frequently Asked Questions
Is TikTok advertising right for home service businesses?
TikTok can be highly effective for home service businesses targeting younger homeowners (millennials and Gen Z). These platforms excel at brand building, showcasing transformations, and creating viral content. If your target market skews older, Google and Facebook may be better starting points.
What kind of content works best on TikTok for contractors?
Before-and-after transformations, satisfying process videos, educational tips, behind-the-scenes content, and authentic personality-driven content perform best. TikTok users value authenticity over polish - real work from real contractors resonates more than highly produced ads.
How much does TikTok advertising cost compared to other platforms?
TikTok advertising typically has lower costs per impression and engagement than Facebook or Google due to less competition. However, conversion tracking is less mature, so measuring ROI can be more challenging. We recommend a minimum budget of $1,500/month for testing.
Can TikTok really generate leads for home services?
Yes, but it works differently than Google. TikTok is best for brand awareness and reaching customers before they need services. When they do need an HVAC repair or plumber, they'll remember the contractor whose videos they've been watching. It's a long-game strategy that builds recognition.
Should I be on both TikTok and Snapchat?
We typically recommend starting with TikTok due to its larger audience and better organic reach potential. Snapchat can be effective for hyper-local targeting in certain demographics. We'll analyze your market and customer base to determine the best platform mix.
Ready to Tap Into the Next Generation?
Let's create a TikTok and Snapchat strategy that reaches younger customers and builds your brand. Combine with Local SEO for a complete marketing system.